I was skimming through the latest health news on Google news when the news story about Blair River caught my attention. Blair was the spokesperson for the Heart Attack Grill, a fast-food restaurant in Arizona. Blair stood at 6 feet 8 inches tall and weighed 572 pounds. After coming down with the flu and spending four days in the hospital, he succumbed to pneumonia. He was 29 years old.
The Heart Attack Grill is known for their menu of high-calorie, high-fat food, with items like the triple-bypass burger and flatliner lard fries. The restaurant has a medical theme and the owner (Jon Basso a.k.a “Dr. Jon”) dresses in a lab coat while the waitresses wear nurse uniforms.
As you can see in the video below, they have no shame in promoting what dining regularly at the restaurant can eventually lead to:
While the official cause of Blair’s death has not been determined, the restaurant is sure to receive tons of criticism for Blair’s passing. Obesity can lead to many health issues and can lead to questions of whether Blair’s weight may have been an issue in dealing with the flu.
“I hired him to promote my food. We are absolutely guilty of glorifying obesity. That’s what I do for a living: I make a mockery of heart-related issues in order to sell hamburgers,” says Basso.
Customers weighing 350 pounds or more get to eat for free, as much as they want. Yes, it is a marketing gimmick, but does it really cause people to view the fast-food items in a negative light? No one forces anyone to eat that way, yet people still do. I’m sure eating at the restaurant (or any fast-food place) as a cheat meal once in awhile is considered fine for some people. However, is the Heart Attack Grill’s method of marketing causing more harm than good?